Southern Sportive road cycling and cyclosportive events

How Cyclists use Social Media – MBA Survey Request

Could spare 5 minutes to help a fellow cyclist with his MBA dissertation by completing an on-line survey? Nick Lindsay has completed a few  sportives with us now and has asked us if we can help with his Masters Degree studies by promoting an on-line questionnaire. Nick has chosen to focus his dissertation on assessing the impact of Social Media in the UK cycling market. Being a keen cyclist himself Nick is interested to understand how cyclists use Social Media to participate in cycling and whether this could be developed as a marketing channel for companies seeking to engage with cycling enthusiasts.

The link below will enable you to complete the survey which Nick will then use to test current academic thinking on this subject. The Participant Information Sheet provides details on the research approach and reassurances regarding data anonymity and storage.

Survey Link  – https://www.surveymonkey.com/s/Social_Media_in_Cycling
The Participant Information Sheet – https://docs.google.com/open?id=0B8Y-t_MwtMlROHBOOTJuUkdhTlk

The questionnaire will only take 5 – 10 minutes to complete, all responses are anonymous and once completed will remain solely in Nick’s possession.

On behalf of Nick thank you for your input.

Posted by: martin@southernsportive on November 30, 2012 @ 10:31 am
Filed under: Features

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